In the digital age, fighting piracy is still a key battle for content owners. (Photo credit: iStock by Getty Images)

Continuing battle against piracy calls for new content security approaches

Piracy, an illegal act of content distribution prior to release, is one struggle that media companies have been combating against since the advent of the Internet. And in the current converged landscape between linear TV and online video, media operators are finding it necessary to introduce new security measures as a way to safeguard their revenues

In today’s digitally disrupted market, traditional broadcasters and service providers are faced with intensified competition and business transformation challenges. And in facing this “perfect storm” of slowing growth, the pace of change shows no signs of slowing down, the Pay-TV Innovation Forum pointed out in its white paper, The Global Pay-TV Innovation Landscape: Industry Perspectives On A Year Of Change.

It is important to note that 82% of executives interviewed by the Pay-TV Innovation Forum agreed that the competition in the pay-TV industry is set to increase over the next five years, and 71% believe that service providers will struggle to grow their business during the same period.

Three key challenges facing the industry worldwide, according to the 2017 report, include the proliferation of cheaper over-the-top (OTT) services, changing consumer behaviour and demand, and the rise of content piracy, noting, for example, that 67% of executives agreed that the competition from subscription video-on-demand (SVoD) services will have a negative impact on pay-TV, resulting in lower prices and increasing churn.

Launched in 2016, the Pay-TV Innovation Forum is a global research programme developed by Nagra, a Kudelski Group company, and MTM, a research and strategy consulting firm, designed to explore and catalyse innovation across the pay-TV industry.

More details in APB April 2018 issue.

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