Da Ai TV deploys Imagine IP ecosystem to leverage ST2110

Da Ai TV, operated by the Tzu Chi Culture & Communication Foundation, a non-profit media group, says it has become the first broadcaster in Taiwan to implement SMPTE ST 2110 live production and playout facilities.

The TV station has deployed a transformative end-to-end IP ecosystem from Imagine Communications, which is a new ST 2110-compliant Imagine infrastructure that spans live production, ingest, playout, automation and master control.

Da Ai TV’s new master control and playout workflow is built on Imagine’s Versio integrated playout platform and ADC automation platform. Featuring ST 2110 I/Os, advanced graphics and master control capabilities, the Versio playout devices integrate tightly with the ADC automation in an end-to-end content management ecosystem.

Imagine’s Magellan Control System simplifies management and operation of the entire workflow, from production through master control and playout, creating an intuitive operation. The next-gen control layer also incorporates Magellan Touch, Imagine’s user-centric control framework, which allows operators to tailor their own control user interface.

To ensure the integration of existing SDI and IP equipment, Da Ai TV is also deploying Imagine’s Selenio Network Processor (SNP) as a convenient and compact gateway. SNP is a media processing platform with functionality that can be easily field-upgraded as new functionality is developed or business requirements change by simply loading the appropriate software. 

At Da Ai TV, multiple SNPs are deployed throughout the new facility, providing various core processing functionality and serving as low-latency, high dynamic range (HDR)-aware production multi-viewers.

Tseng Kaming, Manager, Technology & Engineering Department at Da Ai TV, said, “Migrating to ST 2110 is a significant operational shift for any media organisation, and we were looking for experienced technology partners whom we could trust to help us navigate the transition.

“We know that many media companies around the world have successfully deployed Imagine’s open-standard IP solutions in various applications, and we are confident that our new state-of-the-art infrastructure will enable us to simplify our operations, easily scale to meet evolving needs and ensure a long-term return on investment.”