US-based broadcast media company De Tune has selected Tata Communications’ media network and cloud services to bring live events produced virtually to viewers across the world.
De Tune has been able to simplify its global production operations by consolidating multiple vendors into one cohesive media ecosystem with the help of Tata Communications’ end-to-end live video services.
The company will automate its production workflow, along with video format conversions and online content delivery, by accessing Tata Communications’ transcoding services and video content delivery network (CDN). This next-generation media ecosystem will enable De Tune to collaborate, allocate resources, and allow for aggressive scaling in their operations with global reach.
De Tune specialises in storytelling by connecting communities and sharing human interactions with the world. It sourced more than 40 feeds from across Europe, South Korea, Taiwan and Singapore, bringing them back to a Los Angeles-based studio for production, before streaming the finished product to 22 global outlets in near real time.
“We are seeing a huge shift towards remote production across all kinds of content, especially live events – and this partnership sets us up perfectly to deliver on that. This collaboration doesn’t just help us meet today’s requirements; Tata Communications’ technology makes us ready for the future of media and entertainment,” said Michael Thuney, Chief Executive Officer, De Tune.
Dhaval Ponda, Global Head of Media & Entertainment Services, Tata Communications, added: “The M&E industry is undergoing significant transformation. Our relationship with De Tune represents the powerful play of Tata Communications as a digital ecosystem enabler globally.
“We have helped massively reduce De Tune’s global vendor ecosystem to enable it to focus on what it does best – producing and delivering incredible content around the globe.”