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Dell Global Innovation Hub could benefit broadcasters

Dell Technologies has announced an investment of US$50 million over three years, since 2019, in the setup of a Global Innovation Hub (GIH) in Singapore. The investments will go towards accelerating developments in digital experiences as well as in research and development capabilities.

The GIH houses the Singapore Design Centre, responsible for global product design and development of key product categories, a hardware prototyping lab dedicated to product design and innovation, and an Artificial Intelligence (AI) Experience Zone. The facility will have a focus on mixed reality (augmented and virtual realities), cloud-native applications, edge computing and cybersecurity.

Amit Midha, President, Asia Pacific & Japan and Global Digital Cities, Dell Technologies, emphasised that the GIH aims to fast-track the adoption of digital solutions and drive digital innovations developed in Singapore for partners and customers worldwide – including broadcast, media and entertainment firms – to be future-ready.

“We would be actively driving these made-in-Singapore solutions to our partners and customers globally,” he said.

“We see a number of growth areas such as augmented/mixed reality, data analytics and even edge computing having relevance to the broadcast, media and entertainment space.  For example, faster networking technologies such as 5G will allow for edge computing to accelerate the creation and support for more real-time applications like video processing and analytics.”

“Media and entertainment have gone digital from content creation and production, to broadcast and content delivery. Dell Technologies is set to transform the digital media and entertainment era together with our partners and customers,” Midha added.

“We design solutions that meet performance demands for high-resolution asset creation and accelerated rendering so customers can deliver complex scenes and fast-track content to market. We support their workflows, assets and content for ingest, creation, playout and archive by offering an end-to-end infrastructure from workstations to displays, servers, storage and networking, coupled with cloud and edge computing solutions.”

Dell has specific solutions targeted at the media and entertainment industry, including Dell EMC unstructured data storage, Dell Precision workstations and PowerEdge servers.

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