The acquisition of Golf Digest will enhance Discovery’s global golf ecosystem, allowing the network to now reach golf fans with everything associated with the game – including instructional videos, equipment advice, course rankings, travel destinations, online bookings and more.
David Zaslav, president and CEO of Discovery, referred the acquisition as a “natural strategic fit” with Discovery’s goals. He elaborated: “Through our investment with the PGA Tour, the European Tour and our partnership with Tiger Woods, we wanted to bolster GOLFTV’s international offerings with Golf Digest’s journalism, broad consumer reach and deep content library while creating the largest US digital golf business.”
Moreover, Discovery and the PGA Tour, the organiser of professional golf tours, will be expanding their 12-year partnership with a new content and sales relationship in the US among other initiatives.
Both organisations will join forces to create a digital network in golf with a one-stop activation platform, now including Golf Digest, for advertisers to engage with fans and players. This will include a full suite of editorial coverage, live and on-demand video streaming, digital, social, print and branded content opportunities.
Jerry Tarde, editor-in-chief, Golf Digest, and global head of strategy and content, Discovery Golf, concluded: “Discovery’s vision to create one global destination for everything a golf fan could want is perfectly aligned with what Golf Digest does every day.
“As we look to the future, Discovery’s global scale and ability to light up content on all platforms and in every language, combined with the PGA Tour’s brand, will benefit golf and golfers worldwide.”