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Dish TV India leveraging hybrid STB

Dish TV India, a DTH provider, is collaborating with Amazon Prime Video to launch a hybrid set-top box (STB). The new STB will merge online streaming content with linear programming and bring about a new TV viewing experience.

After the deal, DishTV subscribers will gain a wide range of access to the latest blockbusters, TV shows, Amazon Originals, kids programmes and Bollywood movies, on one single device – the Amazon Prime Video app.

Amazon Prime Video India director and country general manager Gaurav Gandhi told IBC: “At Amazon Prime Video, we constantly strive to offer customers the best-in-class entertainment across genres and languages that can be consumed anytime, anywhere and on a screen of their choice.

“Towards this effort, we are delighted to announce our association with Dish TV for their upcoming hybrid STBs.

“With this launch, we will further extend the reach and access of Amazon Prime Video in India, giving more customers the experience of watching our wide selection of critically acclaimed and popular Amazon Originals, blockbuster movies across languages and Indian as well as international shows, on their TV sets.”

As users move towards OTT, STB providers are faced with intense pressure to reinvent their boxes.

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