Do not gloss over Ross Video’s 17th acquisition: Primestream

Ross Video has completed the acquisition of Primestream, which offers a range of media asset workflow solutions that enable the capture, production, management and distribution of media assets.

The acquisition, Ross Video’s 17th since 2009, will see the Primestream portfolio and its teams led by President/CEO Claudio Lisman and EVP Namdev Lisman, along with the company’s R&D and technical support teams, all transition over to Ross Video.

To create a fully converged graphics and production asset management platform, Ross Video’s Streamline media asset management solution (MAM) will also gradually be integrated with Primestream products, according to Ross Video.

David Ross, CEO of Ross Video, added, “Ross is unique in the live production space, not just because of the depth of our product portfolio, but the emphasis we have consistently placed on solving customer problems, regardless of the technology platform in use. Acquisitions have played an important role in our success, and this acquisition – our largest to date – will be no exception, I’m sure. 

“The combination of Primestream MAM and media tools plus our world leading automation, graphics, and powerful newsroom computer system tools is extremely enticing and will provide customers with a truly world-class, end-to-end integrated MAM solution.”