DPP’s Mark Harrison: ”Consumers are now firmly in the driving seat, dictating when and how content is delivered to them.”
The Digital Production Partnership (DPP) has published the findings from its latest event, Home Truths: Building the New Supply Chain.
Part of the DPP’s Home Truths series, this special event, enabled by leading systems architect Qvest Media, brought together industry experts to look at how consumer demand is impacting the way in which content is made and delivered.
“Media has become increasingly commoditised,” Mark Harrison, managing director of DPP, said.
”Consumers are now firmly in the driving seat, dictating when and how content is delivered to them. This, in turn, opens up enormous business opportunities, but the media supply model will need an overhaul to keep pace with this shift.”
Five key conclusions emerged from the session. These are:
This is the ninth report in the DPP’s Home Truths series, which brings together leading players to provide thought leadership on key industry topics.