APB+News & EventsOTT

Easing in a brand new second screen to engage fans, enhance monetisation

Ease Live, an Evertz company, and Red Bull Media House-owned broadcaster ServusTV are building on their successful launch of interactive streaming experiences across screens. 

The latest deployment is a brand-new second screen football companion app, which takes interactivity to the next level on the Austrian broadcaster’s coverage of UEFA club football and the ongoing EURO 2024 finals in Germany.

The UEFA club competitions’ viewing experience on ServusTV now features interactive overlays with real-time stats, instant video highlights, and engaging polls across web, mobile and tablets, covering both first and second screen experiences.

This initiative is powered by Ease Live’s technology, which integrates data from Stats Perform and engages fans with automated content. Ease Live is a Software-as-a-Service (SaaS) solution embraced by sports leagues, broadcasters, and content providers globally. 

David Morgenbesser, Chief Commercial Officer, Red Bull Media House, said, “The new second screen companion app is a powerful way for us to enable our viewers to engage more deeply with the sports and teams they love. We also offer our advertising partners the highly innovative opportunity to place their brands in emotional live sports environments.

“The UEFA Champions League results already speak for themselves — almost half of the audience engaged with interactive content, with 78% responding to live poll questions — leading to a 35% increase in total viewership minutes.The Ease Live powered interactivity puts the fan in charge of the experience — a particular fan favourite is the chance to instantly watch highlights on demand, immediately after the goal has happened.”

Ease Live delivers edge-rendered graphical overlays, adding interactive experiences to existing TV and over-the-top (OTT) services and apps. With Ease Live, sports fans can interact with in-game statistics, participate in watch parties, polls, trivia, access instant replays and gaming — all without leaving the event.

Kjetil Horneland, CEO of Ease Live, added, “Delivering interactive experiences across the screens is all about engaging audiences to enable new monetisation opportunities automatically and at scale.

“We know exactly when the users are engaging with content, and we are able to serve new ad inventory during key game moments – generating millions of impressions and ad displays.”

Show More

Related Articles

Back to top button

Subscribe to the latest news now!