Edgio and Wurl set to whirl up FAST syndication for channels & platforms

Edgio, a platform of choice for speed, security, and simplicity at the edge, has announced a partnership with Wurl, a provider of data-driven solutions for Connected TV (CTV), to offer global Free Advertising Supported Television (FAST) syndication via Edgio’s Uplynk service.

With FAST Syndication powered by Wurl, Edgio customers can generate linear channels using Uplynk’s scheduler UI or APIs and distribute them through Wurl. By offering this service via Uplynk, users will also benefit from Edgio’s scalable workflows, top-tier broadcast features, and industry-leading expert services.

Eric Black, CTO & GM for Media at Edgio, said, “Media companies need to find the right mix of distribution strategies to retain and grow subscribers while maximising ad revenues. However, delivering high-quality content to viewers across different subscription types, viewing formats, and digital platforms causes huge complexity.

“This partnership underscores our commitment to enabling the delivery of high-quality content while simplifying the streaming workflow, and we’re thrilled to be working together with Wurl to make that a reality.”

Through this partnership, Edgio customers will also have access to Wurl’s AdPool product, providing advanced CTV ad monetisation and management. Uplynk’s FAST syndication will be available in Q1 of 2024, and will allow media companies to deliver “exceptional viewing quality and reliability” to a global network of FAST channels.

Craig Heiting, Head of Corporate Strategy for Wurl, added, “Together, Edgio and Wurl offer FAST channels and platforms the ability to bring their content to more viewers globally.

“As the largest FAST channel network, Wurl in partnership with Edgio’s Uplynk service brings a powerful solution to the FAST industry.”