EditShare enhances workflow efficiency for Element

To better manage its growing business workload, the Dublin-based post-production house has installed a series of EditShare’s solutions, such as the XStream EFS 300 storage server and AirFlow for remote production

Element, a Dublin, Ireland-based post-production facility, has implemented a variety of solutions from EditShare, including an XStream EFS 300 scale-out storage server, Ark archiving solution, Flow media asset management (MAM), and AirFlow for remote collaboration applications in order to better manage the growing business workload.

The integrated EditShare solutions provide a “scalable single namespace tiered” storage environment with integrated asset management that enables automation of key processes, empowering Element to meet the demands of higher volume of media work.

Diarmuid Kelly, head of post production, Element, explained: “As an international production house, we faced two main concerns. One was how do we house all the footage, and two, how do we efficiently share and exchange the footage as we are editing content here in-house, and they are shooting all over the world. EditShare was the answer to those concerns.”

Element has collaborated with Blink Productions, a production company and creative studio, on a new nature-based project that features different animal creatures and their respective habitats from all over the world.

Needing more than just storage, Element installed EditShare’s solutions to manage assets en mass, connecting potential collaborators and contributors globally. Particularly for this wildlife project, the production teams utilised AirFlow to upload rushes, which are automatically ingested via Flow to the EditShare XStream EFS system, then transcoded to the required post-production format.

Kelly added: “What really caught our eye with EditShare was the AirFlow system — the benefits were huge for us. It allowed people anywhere with a standard Internet connection to browse footage securely and actually start putting in markers and comments, and that metadata would then be instantly available to our editors and loggers in our office. This was critical for us as we needed to have off-site experts on animal behaviour weigh in on certain aspects of wildlife nature.”