EditShare fuels energy giant BP’s media production

Over the years, BP has published more than 10,500 films, documentaries, commercials and corporate videos in different geographic locations all over the world. To enhance its media operations, BP enlisted EditShare to provide its production teams a media-centric platform

EditShare has supplied its XStream EFS scale-out storage and Flow media asset management (MAM) solutions to BP, a global energy company, to manage the commissioning, producing and publishing of BP-related media projects. 

BP is well known in the oil and gas industry worldwide. But what is not so evident is that over its 110-year history, BP has published more than 10,500 films, documentaries, commercials and corporate videos covering a diverse range of topics produced in many different geographic locations.

Although most of the filmmaking was done with external resources, the BP communications and external affairs team set out to build an internal production and post-production department in 2015/2016, to support its diverse project needs and growing catalogue of diverse genre of videos.

Steven Croston, head of visual media for BP, explained: “We outgrew our original storage and media management system, and needed a replacement that would give us both the room and production capabilities to allow a fluid workflow supporting both internal teams and external contributors located around the world.

“EditShare proved to be the media-centric platform we required. With embedded production tools and workflow automation, we are able to connect the many moving parts and players across BP’s dynamic production flows.” 

And with the move to develop in-house production, the BP team is able to enhance its production processes and reduce budgets, said Croston. “The net result of the move was a 40% savings on budget with zero reduction in the number of products we could achieve or the quality in which they are produced.” 

The EditShare XStream EFS, Flow and AirFlow provide BP an advanced shared storage infrastructure with MAM tools that connect BP systems worldwide as well as supporting remote productions.

Serving as the control layer for media, Flow tracks assets from capture to playback with tools to search, retrieve and assemble content as well as automate processes including migration to and from the BP content archive. 

The XStream EFS 300 is able to store all BP content up to 8K resolution, including rushes, work in progress, and finished productions for distribution.

With metadata properly tracked, assets can be easily searched and retrieved via Flow or AirFlow for production internally or externally. 

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