The company’s live production workflow solutions were used to help capture the campaign’s maiden voyage and share the stunning 4K content across multiple broadcast and digital channels in real-time.
Thus, it was able to provide its global audience the opportunity to experience the magic of The Great Barrier Reef – Australia’s largest and most valuable natural asset – at depths of up to 30m, with 180-degree views.
Leveraging EditShare’s EFS media engineered shared storage and Flow media asset management, the live production was able to overcome infrastructure challenges on the remote Heron Island, Australia. The high-performance, rock-solid EditShare workflow and collaboration capabilities allowed Big Planet Media and Publicis creative teams to capture and distribute live 4K and HD content from the groundbreaking scUber voyage in a myriad of news, commercial and press packages.
Big Planet Media’s founder and director, Lindsay McNeill, explained: “Our charter was to create an infrastructure that could capture live feeds in both HD and 4K from inside the scUber and make that content immediately available to two distinct groups, creative teams and journalists.
“Heron Island is a national park and bird sanctuary and an incredibly challenging place to do a technically intricate production like scUber. There was very limited infrastructure and no cellphone reception.”
The EditShare project sharing collaboration tools facilitated fast content production and media sharing among creative teams. The unique repository served to organise marketing and press assets by category: drone footage, island vision, reef vision, underwater reef vision, scUber underwater vision, and scUber behind the scenes enabling straightforward access and story diversity
Vicki Lee, head of broadcast and content in Publicis, commended on EditShare’s ability to ingest, edit and dispatch the footages within 24 hours, forgoing the legacy workflow systems.
The flexibility of EditShare also enables storytellers to engage audiences across linear and new media channels.