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ELEMENTS delivering a giant leap forward in workflows

Media storage specialist ELEMENTS is showcasing a complete 360-degree approach to media workflows at IBC 2023.

The ELEMENTS platform embraces on-premise, cloud and hybrid environments, delivering the utmost flexibility for creative teams. It is compatible with most major cloud providers, and integrated tools make uploads even faster, with automated proxy generation for fast access. 

Users can create and mount cloud workspaces on their workstation to work in the cloud with all creative applications. User management tools simplify administration tasks for creative teams, giving them great accessibility while keeping content secure. 

At booth 7.B25, ELEMENTS will also focus on AI developments, including on-premise object detection, which allows users to remain in control of the content while enjoying all the benefits of intelligent automated metadata. The ELEMENTS solution allows users to train their own AI models using an intuitive visual interface, with the AI engines providing tagging and facial logo, as well as object recognition, for richly enhanced metadata.  

André Kamps, CEO of ELEMENTS, said, “The media industry is creating more content, with more cameras and more quality. What defines efficiency and productivity – and therefore product investment choices – is the way workflows are described, managed and delivered.

“We look forward to showing IBC visitors through our new and enhanced platform, which delivers a giant leap forward in workflows.”

IBC 2023 is taking place from 15 to 18 September at the RAI Amsterdam Convention Centre.

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