Axon’s Cerebrum will provide the Euro Media Group (EMG) with control and monitoring interfaces within its IP infrastructure.

EMG moves to IP with Axon as technology partner

The Euro Media Group has chosen Cerebrum to support its OBjective 2020 philosophy

OBjective 2020 is a programme launched by the Euro Media Group (EMG) that is aimed at designing a new concept for future media production solutions.

Ronald Meyvisch, CTO of EMG, highlighted that the goal of the programme was to cover both remote and on-site productions, and to be able to manage HD production as well as 4K/Ultra HD (UHD) shows.

To achieve this, EMG needed the solutions to be “modular and scalable”, and therefore IP-based. Following a data-centre approach, applications can be deployed accordingly to needs, on a field-programmable gate array (FPGA)-based platform connected via an extensive network.

Meyvisch added: “In Axon, we found the partner who could provide us both the Cerebrum control and monitoring solution, as well as an IP-based video/audio processing platform that will deliver the necessary processing power and gateways to support this distributed media infrastructure we had in mind.”

According to Axon, as the system can be used in outside broadcast (OB) trucks, fixed installations and flight packs, the first solutions being built following the OBjective 2020 philosophy will be operational at the beginning of 2018 in 4K/UHD. Later in the year, EMG has planned to roll out several OB trucks, as well as the renewal of the Italian sports media remote production centre of 3Zero2 — all based on the same technology and concept.

Patrick van den Berg, CFO of EMG, concluded: “Thanks to IP, we are now able to harmonise the core technology used in EMG for media production, thus allowing us to share the hardware and exchange the people between our different entities in order to increase our operational efficiency.

“This is of strategic importance for our group in order to stay ahead of the competition and respond to the market demand for cost-effective and flexible solutions.”

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