BY NICHOLAS MORGAN
Empowering journalists: What’s next in news production
In the age of second screens and multi-platform publishing, news and live production technologies continue to evolve, constantly changing media companies’ workflows. From an organisation of work based on rundowns and the maximum specialisation of users on isolated tasks, the industry turned to a story-centric news production workflow concept to achieve a more flexible approach to news content publishing. This has been the main trend during the past decade, allowing professionals in the news production industry to reduce the time necessary for content delivery and to boost collaborative editing and work among the professionals.
The concept of story-centric workflows has triggered a radical change in news and live production. However, recent advances in MOS and HTML5 web-based technologies have also brought attention on the users rather than the story. Therefore, in order to streamline news storytelling and multi-platform content delivery, why not invest on helping journalists group all the tools they need to produce their stories under a single user-centric workspace?
According to a recent study presented by the IABM, the phenomenon of interoperability is becoming increasingly important within the broadcast and media industry. This means that companies are seeking more and more solutions that allow them to easily integrate with various technologies, being able to choose the best existing systems in the market to customise their creative environments to suit the way they prefer to work. Fewer companies are betting nowadays on acquiring a solution from one single provider. Instead, and according to IABM data, 51% of companies give more importance to the freedom of choice of those systems that best adapt to their needs – regardless of which vendor they come from.
Does this mean that a whole new way of understanding broadcast solutions is starting? Maybe, but what this ultimately means is that flexibility is not just important anymore, it is vital. Aligned with the change in content consumption habits, news production needs to be ready to serve content with the same speed and flexibility that the content is requested by its audience. Therefore, and after years of polishing processes with the story as the main organisational entity, it is now time to step into a new way of understanding news production.
From our own company perspective, we are embracing the idea of journalist-centric workflows by driving development that delivers against this ideal. How? By giving journalists a single workspace from where they can access all the tools needed to produce and create their stories, regardless of all the third-party systems involved in the equation. This idea is, in fact, what brought us to create the VSN NewsConnect: a Web and MOS-powered plugin for NRCS systems and an add-on to our VSNExplorer MAM platform, integrating all the various systems required for news production under one single user interface (NRCS, media search, video editing, graphics, voice-over recording, audio mixing, video servers, and so on.)
What advantages do solutions of this type provide? Undoubtedly, a greater speed and efficiency in the creation and delivery of content. Let’s forget about switching between tabs in our computer. The future of news and live production requires journalists and content creators to be at the heart of a technology-transparent production process.
The future is a journalist-empowered, multi-content, multi-platform world. Are you ready for it?