Emtek’s ‘Studio of the Future’ comes alive with Google Cloud’s full-stack AI

Indonesian media conglomerate Emtek Group has announced an expanded collaboration with Google Cloud to redefine how premium original content for every screen is brought to life in Southeast Asia.

The collaboration advances Emtek’s “Studio of the Future” vision, equipping professional creatives with generative AI-based production technology to remove manual toil and refocus their time and energy on the art of storytelling.

Central to this work is VidioGen, a studio production AI platform custom-built by Vidio’s technology team using Google Cloud’s Gemini Enterprise Agent Platform and Veo, Imagen, and Gemini model families. 

Having previously applied Google Cloud AI to drive revenue growth and audience engagement, Emtek is going beyond VidioGen’s proof-of-concept to scale its use throughout the group’s broader media and entertainment portfolio.

Sutanto Hartono, Managing Director, Emtek Group, said, “The foundation of the creative industry will always be its people — writers, directors, actors, and the many other professionals who bring stories to life.

“Technology has proven to be a powerful enabler, helping our teams enhance their work, produce more efficiently, and ultimately deliver higher-quality storytelling.

“We believe the future of content will be anchored on collaboration between creators and AI, unlocking new possibilities, with New Keluarga Somat as an early example. With Google Cloud, we will continue scaling VidioGen and our ‘Studio of the Future’ initiatives while keeping human artistry and cultural authenticity at the heart of Indonesian storytelling.”

By using VidioGen to streamline asset generation and shot composition for the New Keluarga Somat animation series, Mentari TV, an Emtek Group brand, maintained high-fidelity animation standards while reducing re-development time and costs by 30%. 

VidioGen provides showrunners and production specialists with a suite of assistive AI tools. This toolset served as the catalyst for reducing New Keluarga Somat’s development time and costs, enabling teams to rapidly iterate on artistic concepts and adapt stories for diverse audiences.

Mark Micallef, Managing Director, Southeast Asia, Google Cloud, said, “While humans have always been storytellers, technology provides the means to share our worldviews and experiences in increasingly profound ways.

“Emtek’s success with VidioGen affirms that Google Cloud’s full-stack AI can help media professionals turn technical hurdles into creative runway.”