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Enormous savings if contribution + distribution via the cloud

Tom Munro, CEO of Verimatrix, offers his thoughts on the transition to cloud infrastructures

Many video creation and contribution workflows have moved to the cloud, where these functions play to the cloud’s strengths: project work, with uncertain scale and duration; quick adoption of new technologies and techniques, and economies of scale tied to usage.

Writing in a blog post, Tom Munro, CEO of Verimatrix, said: “And, once a critical mass of content is stored and available in the cloud, there’s no benefit to expense and complexity formerly needed to bridge the contribution and distribution worlds.”

He noted that in the old model, video content is encoded, encrypted and uploaded to a satellite, and then downloaded to a cable headend, where it is decrypted, decoded, re-encoded and re-encrypted.

In the new model, video content is encoded, encrypted and stored in the cloud, where it can be delivered to cable headends simply by exchanging encryption keys and URLs, and in many cases, delivered direct to consumers in the same way from the same platform. “The savings, in infrastructure, labour and workflow risk, can be enormous,” suggested Munro.

In parallel with the rise of the cloud, there has been fast-growing use of advanced analytics to drive many aspects of video content production, management and distribution, including QoE monitoring, recommendation and personalisation, he added. “Analytics is intimately connected with content security because that is the source for a lot of valuable data about entitlements and user actions.”

Verimatrix also believes that as both sets of functions move to the cloud, the boundaries between them are dissolving faster as they become increasingly inseparable. “The two together also reinforce security monitoring in the cloud, which is becoming essential to provide early warning of impending attacks, as well as enable fast response to the intrusions that inevitably will occur occasionally, no matter how strong the perimeter defences are,” Munro explained.

To read the blog post in full, visit


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