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Estelle McGechie to focus on new growth strategy

Estelle McGechie has been promoted from her position of Chief Product Officer of Atomos to assume the reins as Chief Executive Officer. McGechie has a long history of working with the team at Atomos, since the first Atomos Ninja, the launch of Apple ProRes RAW, and the introduction of Timecode Systems for acquisition. 

During her time at Atomos, McGechie has leveraged her international product development and marketing expertise to evolve the company’s approach to software and services platforms, a key strategic pillar for Atomos.

Chris Tait, Atomos’s Executive Chair, said, “After Estelle’s appointment as Chief Product Officer in June this year she quickly demonstrated to the board and her peers the ability to deliver on our strategy.

“Her signature collaborative style and rigorous approach to developing and bringing video technology products and services to market is a great fit for Atomos at this important stage of our strategic roadmap.

“We are thrilled she has taken on the CEO role and welcome her back home to Australia.” 

To be based in Melbourne, McGechie has worked with major broadcasters such as ABC, NBC and CNN, with film companies such as Sony and FOX Studios, as well as many popular YouTubers, and will help Atomos deliver on its growth strategy by expanding further into new verticals with both hardware and software products.

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