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Eureka .. a scalable real-time cloud post production structure!

Projective Technology, a software company that brings structure to post-production workflows for broadcasters, creative agencies, and production facilities worldwide, has announced a strategic partnership with LucidLink, pioneers in enabling instant access to data and real-time collaboration for the world’s most creative companies.

The partnership will enhance cloud-based post-production collaboration workflows, delivering project organisation and empowering creative teams to work efficiently across locations anywhere.

The collaboration includes the integration of Projective’s post-production collaboration platform, Strawberry, with LucidLink’s remote connectivity solution, enabling users to run their projects in a cloud-first context. 

The integration brings the best of both worlds – the structure, security, and versatility of Strawberry with the scale and global accessibility of LucidLink, enabling enterprise-level post production and accelerating time-to-delivery.

Derek Barrilleaux, Chief Executive Officer at Projective Technology, said, “For years everyone has been trying to run post production in the cloud. There has been limited success moving some of the workflows, but latency for true editorial needs remained an issue. 

“LucidLink made real-time collaboration and remote editing possible, but to run post production at scale in the cloud you need a framework that brings structure and efficiency to your editing projects.

“This is what makes the combination of Strawberry with LucidLink so compelling. Strawberry’s project-based, intuitive workflows, together with LucidLink’s support for remote connectivity, breaks down collaboration barriers and eliminates creative silos.”

The integration of Strawberry with LucidLink brings “unprecedented innovation” to creative teams, making it the optimal solution for collaborative users who need real-time access for their projects, regardless of location. With its out-of-the-box metadata extraction and proxy file generation, Strawberry makes it quick and easy for users to search the entire LucidLink’s high-performance cloud file system, Filespaces.

“At Projective, it is our mission to revolutionise how content production happens, by eliminating technical and workflow barriers,” Barrilleaux concluded. “Teaming up with LucidLink is the next logical step in our evolution, and empowers content creators to produce award-winning content at scale, however and from wherever they choose.”

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