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Facebook wins exclusive ICC digital content rights for India

International Cricket Council (ICC) has awarded Facebook exclusive digital content rights for streaming of ICC global events in the Indian subcontinent. This allows Facebook to carry ICC’s digital content for four years — until 2023.

Netting up to US$4.6 billion, ICC Men’s Cricket World Cup 2019 is one of the world’s most watched physical sports across the digital and social media platforms. During the four-year cycle, Facebook will stream ICC Major Global Events, ICC Men’s Qualifying Events, and other ICC Events.

With stream match recaps, in-play key moments and other match features, millions of crickets fans will be able to gain more engagement with their favourite sport.

Ajit Mohan, VP & MD of Facebook India, said: “We are excited to partner with the ICC to bring the most exciting moments in cricket to Facebook Watch and to chart the next stage of technology-led transformation in cricket.

“With Facebook, Instagram and WhatsApp, the ICC has an exceptional opportunity to leverage our family of apps to serve current sports fans as well as bring in an entirely new generation of fans.

“Every day, people come to our platforms to talk about, and form friendships around, cricket. With this partnership, we will be able to serve these fans with the kind of premium content that can ignite new conversations, new connections and new followership.

“The future of AR and VR is also being charted by Facebook and we are excited about the possibility of bringing the best of our innovations to fans around the world.”

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