FMTS Platform a friendly, unified tool to fight AI-enabled piracy

Friend MTS has launched the FMTS Platform, which gives content owners, broadcasters and over-the-top (OTT) service providers a single access point to the tools protecting their content. This is alongside access to one connected view of the AI-driven analysis, guidance and insight needed to operate any successful anti-piracy strategy.

For the first time, monitoring, watermarking, social media, blocking, intelligence, enforcement and analytics work as a unified system rather than a set of separate tools, said Friend MTS.

The AI at the heart of the FMTS Platform is trained on that knowledge, and continuously searches for patterns indicative of illegal behaviour. With the capability to monitor across the open web, closed platforms, social channels and streaming services – including closed IPTV and covert social channels – the FMTS Platform surfaces actionable intelligence, backed up by a dedicated team of piracy experts behind every result.

The result is a flexible and intuitive platform that enables users to query in seconds and tailor dashboards and reports to their team’s priorities.

Every case on the platform can be actioned in one click via the platform’s API. Teams can see an infringement, issue a takedown, file a claim, investigate or escalate without ever leaving the platform, drawing on the 26,000 hours of content Friend MTS captures and processes every day.

Shane McCarthy, CEO of Friend MTS, said, “Piracy is increasingly AI-enabled, and that means the strategies to combat it must be too. The new FMTS Platform brings together all aspects of anti-piracy monitoring and action into one place, incorporating AI-driven data capture, analysis, insight and guidance. 

“It puts the intelligence that wins back revenue at our customers’ fingertips so they can take action. Piracy never stops changing, and the AI at the core of the FMTS Platform is built to stay ahead of it.”