Fox Networks Group Asia and CBS Corporation entered into content licensing and trademark agreement for Showtime in South-east Asia, Taiwan and Hong Kong. The agreement will bring the Showtime brand to these markets for the first time.
“This partnership with CBS Corporation not only cements our position as market leader in Asia-Pacific for scripted series, but it also demonstrates our commitment to providing world-class content and the best of entertainment to our viewers,” said Keertan Adyanthaya, executive vice-president, Content and Communications, Fox Networks Group Asia.
“Showtime is one of TV’s most exciting brands, and we are excited to be able to offer our viewers access to its slate of premium TV including upcoming new dramas and past award-winning scripted series on the platform of their choice, when they want and where they want.”
The agreement is CBS Corporation’s first time to license Showtime’s content portfolio and trademark to a media company in South-east Asia — marking a significant expansion for Showtime programming in this region.
“We are thrilled to partner with Fox to expand the Showtime brand across South-east Asia,” said Armando Nuñez, president and CEO, CBS Studios International.
“This agreement further demonstrates the global demand for premium, critically-acclaimed content produced by Showtime.”
Under the agreement, Fox Networks Group Asia viewers will have access to hundreds of hours of Showtime content, including future series such as the highly-anticipated return of Golden Globe and Peabody Award-winning Twin Peaks, as well as I’m Dying Up Here, a new drama executive produced by Jim Carrey, and SMILF, a new comedy from Frankie Shaw.
In addition to new shows, Fox viewers will also have on-demand access to the acclaimed current and back catalogues of premium Showtime programming, including Ray Donovan, Californication and Dexter.
This development closely follows Fox Networks Group Asia’s Fox+ launch. Launched in the Philippines and Singapore, the Fox+ app showcases more than 11,000 hours of programming, including the latest TV series shown on the same day as the US and the latest movies shortly after theatrical release. Viewers can watch anytime, anywhere, on any device, in high definition.
The partnership with Showtime promises Fox+ users even more entertainment and builds on Fox Networks Group Asia’s position as a leading partner for content creators.