France 24 has signaled its commitment to bring more international news programmes to Asian audiences by renewing a multi-year service agreement with AsiaSat, who will continue to distribute France 24’s HD and SD TV services in the Asia-Pacific region on its AsiaSat 5 satellite.
Serge Schick, Director of International Development & Commercial Resources at France Médias Monde, said, “We are delighted to renew our collaboration with AsiaSat, who have accompanied our growth in the region since the beginning. Thanks to this agreement, France 24 will continue to benefit from AsiaSat’s excellent coverage, allowing the channel to attain record distribution.”
The partnership of France 24 and AsiaSat began with the successful launch of the former’s English-language news channel on AsiaSat 5 in 2009, and subsequently extended to the distribution of a French channel in 2010 and English HD service in 2016.
Today, France 24 is reaching out to more than 88 million TV households via free-to-air TV networks and pay-TV platforms, and over 675,000 hotel rooms in 27 Asia-Pacific countries.
Ina Lui, Senior Vice-President, Commercial, Business Development & Strategy, AsiaSat, said, “Asia is a diverse and dynamic market with immense growth opportunities for international TV networks.
“Our efforts in expanding our fleet’s video neighbourhood, media solution and live streaming offerings have enabled us to deliver maximum benefits for our broadcast customers to reach a wider audience effectively and cost efficiently.”