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Getting rid of bottlenecks in content supply chains

Connecting and powering the entire content supply chain, from the initial pre-production through to distribution — that is the task that the Ooyala Flex Media Platform can perform, in a manner not seen until now.

“The Flex Media Platform provides sophisticated workflow management, shared metadata infrastructure, and APIs to connect and orchestrate the entire media supply chain; and allows broadcasters, operators and media companies to import, manage, curate, orchestrate, deliver and monetise their content,” says the Sydney-based Patricio Cummins, vice-president – Sales for Asia-Pacific and Japan for Ooyala (located at Room 302, Level 3, Suntec Singapore).

He maintains: “It connects and powers the entire content supply chain, from preparation to profit, provides central workflows, shared metadata infrastructure and APIs, and makes content supply chains faster, smarter and more flexible.”

The open and extensible architecture of the Ooyala Flex Media Platform can be completely configured to individual needs. The tailored solution can be built with applications from Ooyala or third parties, or it is possible to create and host one’s own apps with the built-in API infrastructure.

Detailed real-time data from all content processing and distribution workflows provides the user with valuable insights into his own business operations. Workflow bottlenecks, which need to be cleared to get results even faster, can be easily spotted.

“The Ooyala Flex Media Platform removes the cost and complexity of content creation, management, and distribution, so you can get content to market faster and at lower cost,” says Cummins.

“It streamlines content workflows, connects teams and tools for greater collaboration, lowers risk, automates tasks, and builds a single source of truth for your operations.

“Full flexibility lets you integrate seamlessly with any environment, so you can modernise and scale your business without uprooting existing systems or investments.”

Another cool cost-saving solution found at BroadcastAsia 2019.

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