Grass Valley has upgraded its Stratus, Edius and Ignite solutions to adapt to changing news environment
With the rise of new digital and social media platforms, as well as the proliferation of user-generated content, the way news is being consumed is continuing to change.
With the news cycle moving rapidly, broadcasters have to consider the distribution of content and platforms to keep viewers engaged. They also need to consider the factors that will optimise their news solutions to meet viewers’ needs.
To help broadcasters understand and adapt to these changes, Grass Valley has enhanced its solutions for news productions that would allow broadcasters to create news programming while keeping pace with the changes in the news environment.
One such enhancement the company will be highlighting at 2017 NAB Show, booth SL106, is the integration of the XRE transcoder into the GV Stratus video production and content management system. Besides providing transcoding options to the workflow orchestration platform, the updated GV Stratus 5.7 also features a Web application for desktop and mobile.
To speed up the ability to export and decode files for video editing, Grass Valley has introduced an update to the Edius non-linear editing software. Available in Edius Pro and Edius Workgroup, the editing platform is capable of managing metadata in more formats, and includes PQ Gamma support of primary colour collection video filter for high dynamic range (HDR) editing.
Grass Valley has also upgraded the Ignite automated production control system, an integrated production solution that provides the link between the control room and the newsroom. The enhanced Ignite v10 features Ignite PT (persistent templates) that allow operators to make last-minute changes to production events inside the Ignite rundown, thus removing the need for newsroom computer systems (NRCS) in changing live broadcasts, said Grass Valley.
Neerav Shah, senior vice-president of strategic marketing at Grass Valley, concluded: “Today’s broadcasters are expected to meet the news where it’s happening, when it’s happening, knowing that the next big story is just around the corner. Grass Valley provides flexible workflow, editing and asset management tools, giving them more capabilities in the field so that they can package and distribute stories quickly.”