Under a new banner of “We Love Live”, Grass Valley has strengthened its commitment to be the transformation partner of choice for the world’s leading creators and providers of premium content with the launch of a strategic focus on live video.
Tim Shoulders, CEO and president of Grass Valley, explained, “We are strengthening our mission to support our customers as they transition to the future of media and entertainment through IP, software, and cloud-based technologies.
“We are focused on giving today’s media companies the agility they need to produce and deliver compelling live content and guide them towards flexible operating models that embody choice and streamlined workflows to enable economic transformation.”
To better meet the demands of today’s dynamic media industry, Grass Valley has also signed a US$25 million, multi-year contract with Qvest that will see the two companies combine their complementary strengths and market offerings.
The deal, said the companies, brings technological, operational and financial benefits to Qvest for standardising on Grass Valley’s advanced production solutions, thus benefiting from enhanced economies of scale, creative commercial models and closer technological collaboration.
Shoulders added, “We are delighted to be embarking on this next phase of the strategic partnership with Qvest and look forward to jointly realising the benefits of the win-win enterprise agreement.
“Over the past 20 years, we have forged a powerful alliance and this next step will further strengthen our technology and business collaboration and will provide customers with world-class solutions that address both current operational challenges and longer-term transformational goals.”