Founded in 1982 and headquartered just south of Kansas City, Missouri, USA, Vista Productions provides live event and video production services nationwide for clients including Fortune 500 companies, private firms, non-proﬁt institutions and entertainment venues.
Now in its fifth year of providing image magnification (IMAG) for the Walmart Arkansas Music Pavilion (AMP) in Rogers, Arkansas, Vista found itself outgrowing its allocated production space within the 9,000-seat outdoor theatre. The company purchased and began outfitting a 53ft production truck — ARIA — that would operate from the back lot of the venue for concerts and travel to corporate events between concert series.
At the same time, Vista began researching 4K/Ultra HD (UHD) cameras to support its expanding resolution goals. Mick Warnock, founder of Vista Productions, said: “Our goal is to present the most beautiful live images from a meeting or event onto a large local display. We wanted to design a purpose-built system that would stay in the 4K/UHD domain all the way through to those displays while retaining the ability to downscale for alternate needs.”
Calling the Hitachi SK-UHD4000 cameras affordable and equipped with all the features he wanted, Warnock continued: “The AMP’s new displays support high dynamic range (HDR), so with the SK-UHD4000s we can have a 12G-SDI, 10-bit, 4K/UHD HDR signal path all the way through the production and output chain.
“Besides their inherent 4K/UHD capabilities and 12G-SDI output, we were also attracted to the cameras’ ability to simultaneously output HD signals, allowing us to switch IMAG in 4K/UHD while recording HD for other applications.”
He also lauded the focus-assist capabilities of the SK-UHD4000’s nine-inch studio viewfinders as being “very beneficial”. This, alongside features such as the SK-UHD4000’s intercom integration support and remote motorised filter wheel control, provides the focus which is critical in 4K/UHD production, said Warnock, before concluding: “It’s obvious that Hitachi Kokusai has thought everything through, and understands the issues production crews face.”