HOOQ going the extra mile produces film-maker smiles

HOOQ, Asia’s first premium video-on-demand (VoD) service, is widening its reach in Thailand by launching six new HOOQ original productions by first half of 2020. The leading VoD service is also partnering with Grab – a mobile transportation and digital payment service based in Singapore – and M Pictures – an advertising agency in Thailand – to broaden its product offerings across the Land of Smiles.

The partnership with Grab, for instance, allow HOOQ subscribers to utilise Grab reward points for a redemption of one-month’s HOOQ subscription voucher. To cater to a wider range of audience in Thailand, HOOQ’s renewed partnership with M Pictures will also deliver the Thai action movies – Love Battle, Khun Bun Lue, Art of Devil Series and Necromancer 2020 – from large-screens to mobile or connected devices directly.

“Based on data viewed year-on-year for the past three years, we’ve noticed that the most popular shows on HOOQ Thailand’s platform is local content,” said Jennifer Batty, chief content officer of HOOQ.

“These consumption habits drive our decision to be laser-focused on creating even more localised content across all genres and segments, and to make that content more accessible to everyone – anywhere, anytime.

“Filmmakers from Thailand showed a lot of promise in Season 3 of HOOQ’s Filmmakers Guild last year, a ground-breaking initiative designed to give a voice to budding filmmakers, elevate new talent, and bring the most compelling and captivating stories to an audience in Asia who craves high-quality content.”

HOOQ going the extra mile to support budding filmmakers has brought cheers to the media industry in Thailand.


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