TV Everywhere

Huawei’s HONOR to enter large screen sector with own chipset

HONOR, a smartphone brand under Huawei Consumer Business Group, has unveiled ‘HONOR Vision’ — a smart screen powered by ‘Honghu 818’, an 8K HiSilicon display chip, and a smart pop-up camera — at the Global Mobile Internet Conference (GMIC) in Guangzhou, China.

According to CGTN (China Global Television Network), this latest development supports the company’s ambition to enter the television sector.

The chipset is able to deliver powerful display as it is equipped with seven advanced image-processing technologies, including motion estimate and motion compensation (MEMC), high dynamic range (HDR) imaging, super-resolution (SR), noise reduction (NR), dynamic contrast improvement (DCI), auto-colour management (ACM) and local dimming (LD). And leveraging multiple algorithms, Honghu 818 chip is able to enhance image resolution, contrast and colour performance.

Apart from its powerful display settings, the chipset houses a multi-media decoder capable of decoding video from 8K 30 frames to 4K 120 frames. With the ability to decode 64-megapixel images, it leads to a faster load time for videos and pictures.

Coupled with Histen audio technology, the smart screen optimises sound quality to deliver unparalleled audio experience; and the smart pop-up camera offers NPU (neural processing unit) capability for face recognition and futuristic smart home experience.

George Zhao, president of HONOR, said: “5G commercialisation in China began in early 2019, which is also a turning point for the smart-device industry.

“We believe 5G is key to this new era of digitalisation, enabling a world where the Internet of Things is made possible.

“In line with our mission of creating an intelligent new world that belongs to young people, HONOR unveils the concept of ‘Sharp Tech’ to encourage and enable technology innovations.”

Last May, Reuters reported that HiSilicon has developed home-grown advanced chipsets in anticipation of unfavourable scenarios and the need for China to decrease dependence on foreign technologies.

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