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IABM applauds GV’s collaborative approach to IP interoperability

As a pioneer in the industry transition to open standards-based IP, Grass Valley (GV) is a strong advocate for standards and interoperability through organisations like SMPTE and AIMS. Being at the forefront of remote/at-home IP live production, the company is pushing the boundaries through partnerships with other innovators.

This year, the industry witnesses a number of successful ultra-high bandwidth tests carried out by GV with technology partners such as IMG and CenturyLink. The trials show the robustness of GV’s DirectIP workflow, which is capable of delivering signals directly from cameras to remote production locations over distances of more than 19,000km.
Grass Valley’s president, Tim Shoulders, commented: “The broadcast industry is moving towards software-based solutions and pay-as-you-go environments, and our customers need partners that make this transition easier for them.

“A collaborative approach is central to extending our portfolio and facilitating pre-certified interoperable solutions that help our customers succeed in this new market landscape.

“We’ve made this a strategic priority going forward, to work more with other vendors and deliver best-in-breed workflows.”

Indeed, GV’s collaborative approach through initiatives such as Grass Valley Technology Alliance to deliver pre-certified interoperable IP solutions has won the company the 2019 IABM Creative Collaboration Award.

The award has cemented its market position and affirms its commitment to driving innovations in the industry.


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