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IBC 2021 will take place in ‘protected zone’

The Netherlands in re-introducing a series of Covid-19 measures, including the closure of restaurants and bars at 8pm, to curb the spread of the Coronavirus has caused consternation among broadcasters in Asia planning to attend IBC 2021. Is the show on or off?

IBC 2012 is ON.

Mike Crimp, Chief Executive, IBC, announced, “Following close examination of new COVID protocols from the Dutch government and consultation with key IBC stakeholders, IBC is firmly set on delivering a safe and valuable event at the RAI, Amsterdam, on December 3-6 that will re-engage the industry after a very challenging year.”

The announcement on November 16 seeks to re-assure trade visitors that IBC will take place in a “protected zone”.  A perimeter fence will surround The RAI and all attendees will enter via two check points — the The Elicium at entrance D, and at Hall 5.

“To access the show, visitors will be required to show their COVID status and answer health screening questions before picking up their badges or entering the show floor.

“Social distancing of 1.5 metres will be in place whilst queuing for the entry check. Once inside the “protected zone” attendees will be able to move around confidently, knowing they are in a safe place,” said Crimp, recommending the wearing of face coverings.

Addressing the early close of restaurants and bars, Crimp said, “The early closure is due to end on the first day of IBC, December 3, but we are taking precautions and shifting the show times so you can still maximise your show agenda whilst allowing time for networking and dining post show, either within the RAI or in Amsterdam.”

Following arrangements with Amsterdam RAI, IBC 2021 will now open the show at 9am on Friday (December 3) and earlier at 8.30am from Saturday-Monday, and close its doors at 4.30pm each evening, except the last day at 4pm. This arrangement will  allow delegates to maximise their show agendas.

Exhibitors will be allowed to enter the Rai from 8am and stay inNewBlue the building until 6pm.

In announcing the new arrangements, Crimp added, “IBC 2021 marks a clear opportunity for the content and technology industry to kickstart the next 12 months as it begins to rebuild business and overcome the impact of the global pandemic and we look forward to welcoming you to Amsterdam.”

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