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iflix empowers brands to target highly-engaged audience

iflix Advertising has launched a suite of advanced advertisement targeting solutions to deliver brand messages effectively to highly-engaged audiences.

Branded as the fastest-growing premium digital video advertising solution, iflix is offering brands its rich proprietary data to target viewers based on contextual insights, going beyond pure demographics and device ID targeting.

To empower the brands with a holistic insight of viewers’ preferences and behaviours, iflix combines its first-party intelligence — browsing and streaming data, as well as genre and programming preferences — with third-party verified demographic data. This allows the brand to reach out to the audiences who are highly engaged and matters the most to brands.

Setting itself apart from the competition, iflix introduces direct or programmatic-guaranteed deals to be targeted at pre-defined audience segments.

Mark Britt, iflix’s co-founder and group CEO, said: “iflix is in a unique position to pair leading brands with world-class content in a premium brand-safe environment and to offer advertisers targeted, quantifiable and verifiable avenues to reach highly-engaged audiences on our platform.

“We fundamentally believe everyone deserves to be entertained, and we are proud to offer our customers the largest catalogue of premium local and international programming for free, powered by advertising.”

Since its launch in January 2019, iflix claimed that its video inventory has performed 5.5 times better than industry benchmarks in terms of quality and completion in the region; and  regional and global brands are integrating iflix advertising models into their campaigns to drive reach, improve efficiency and engage with the highly-coveted millennials, as well as to create native brand experiences that leverage the power of premium on-demand content.

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