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Imagine launches its vetted SureFire video ad server on AWS

Imagine Communications’ SureFire video ad server is now available in the Amazon Web Services (AWS) Solutions Library. 

A broadcast-quality ad decisioning solution for over-the-top (OTT), SureFire leverages an advanced set of broadcast rules and audience data across connected TV (CTV), free ad-supported television (FAST), ad-supported video-on-demand (AVoD), and addressable linear platforms, enabling media companies to sell and fulfill campaigns across their entire audience spectrum and deliver a consistent, quality experience for both viewers and advertisers.

Rob Malcolm, General Manager of Ad Tech, Imagine Communications, said, “Media companies across the industry see the cloud as essential to their future success, and they are looking for tech partners whom they trust have the experience and expertise to help them through this major transition.

“AWS is the cloud provider of choice for many of our customers, and our collaboration helps provide an added level of confidence as they migrate to next-gen technology.

“Our SureFire video ad server leverages extensive experience in managing and optimising video advertising inventory to bring premium video advertising capabilities to OTT and CTV publishers, distributors, and ad sales businesses. Launching SureFire in the AWS Solutions Library is another way that we’re bringing value to customers who are in search of vetted solutions and architectural guidance to rapidly solve business challenges.”

SureFire operates as a managed cloud service on AWS, so it has flexibility and scale to meet the needs of any media company. Auto-scaling enables SureFire to support millions of concurrent viewers, with sub-100ms response times and six 9s reliability even under heavy load.

It uses the advertising industry-standard VAST and VMAP protocols to communicate broadcast-quality dynamic ad insertion instructions with AWS Elemental MediaTailor.

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