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Imagine’s new ADC Flex enhances revenue assurance, reduces TCO

As demand for remote operations continues to increase across the industry, Imagine Communications has enhanced its ADC playout automation ― the most widely deployed automation platform ― enabling media companies to access and control their broadcast chain from anywhere. 

This capability enhances existing media workflows with better revenue assurance and business continuity, provides for more efficient operations utilising remote staff, and supports new operational models including hub-and-spoke deployments and unified broadcast operations from a centralised broadcast centre.

ADC Flex is an intuitive, flexible, and highly configurable addition to Imagine’s trusted ADC automation platform. Running natively in a web browser, ADC Flex provides a powerful, easy-to-use, remote-ready control solution, enabling media companies to leverage existing infrastructure and minimise operational training to reduce their total cost of ownership (TCO).  

ADC Flex can be added to existing ADC deployments or can be used as the basis for new facilities and new channel launches. It lets operators monitor and control channels, schedule content ingest and manage content from anywhere with internet access ― providing operational efficiencies, while maintaining mission-critical functions. 

With its modern HTML5 web user interface, ADC Flex is tailored to broadcasters’ specific operational needs, offering an identical look and feel, whether the operator is in the machine room, at a remote location, or working from home. All that is needed to communicate is a secure data connection.

“Customers today want highly resilient playout control that is intuitive, fast, configurable and reliable,” said Andy Warman, Senior VP – Playout, at Imagine Communications. “ADC Flex provides that flexibility and agility, whether it is for an existing system or at a new ADC installation. “The user interface features a thoroughly modern look and feel that is easy to use and easy to customise. It allows media companies to connect over their local network or over a secure internet connection ― without the need for any additional cumbersome hardware or interfaces.”


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