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IMDA partners media powerhouses to boost local production

IMDA, Info-communications Media Development Authority (Singapore), is partnering with global media powerhouses – CJ ENM Hong Kong, HOOQ (Singapore), Tencent /VS Media (China) and Viacom International Media Networks (USA) – to accelerate the growth of local media companies and talent.

The alliance is also part of IMDA’s efforts to create more “Made with Singapore” content for the world and drive a vibrant media ecosystem in the republic.

The collaboration will include areas such as co-funding, co-productions, master classes and market access.

  • CJ ENM Hong Kong (regional office of CJ ENM South Korea) will conduct training workshops led by its executives and partners, and co-develop and co-produce scripted content to be distributed first on digital platforms.
  • HOOQ, Singapore-based OTT platform, and IMDA will co-fund content productions for streaming to new markets across South-east Asia and India through this collaboration. The “IMDA x HOOQ” tie-up will also include master classes being conducted by HOOQ executives or its industry partners.
  • The partnership with Tencent/VS Media will identify and groom promising Singapore digital content creators, media and technology SMEs/early start-ups to meet the demands of Tencent’s South-east Asia expansion plans while working with Singapore content creators to access the market in China through a series of training initiatives.
  • Viacom International Media Networks (VIMN) will collaborate with IMDA to support digital studio productions in Singapore and open up opportunities for media talent and local companies, such as co-productions for digital-first content.

These partnerships are supported by IMDA’s Capabilities Partnership Programme (CPP), which was launched in 2018 to tap on leading players in the tech and media industries to elevate the capabilities of media SMEs. In 2018, CPP saw early success with collaboration established between local SMEs and media giants such as Disney and Facebook.

The early success of these partnerships has paved the way for the four new media global media and technology partners and a returning partner – Facebook – to ride on the growth of markets everywhere.

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