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Inmarsat to become a truly customer-centric organisation

“The satellite communications industry is undergoing unprecedented changes and Inmarsat is committed to continuous evolution, not just in our world-leading technology and connectivity infrastructure but in how we interact with our customers and partners.

“To make Inmarsat a truly customer-centric organisation, a key driver is to have the company’s marketing expertise combined under one individual at the executive level,” said Inmarsat CEO Rajeev Suri, while announcing two new executive appointments that would further enhance the company’s commercial and product capabilities as well as strengthen its aim to be customer-centric.

Barry French, formerly Chief Marketing Officer at Nokia, will join Inmarsat as Chief Marketing & Communications Officer (CMCO).

Reporting to Inmarsat CEO, French’s role will be to sharpen customer focus, drive customer engagement and revenue generation to the next level, ensure Inmarsat is an effective and engaged participant in key policy discussions, and further enhance employee engagement.

Under French’s leadership, Inmarsat will be bringing together its marketing, communications and government affairs functions into a single executive level organisation.

Suri said: “I am delighted that Barry French, a world-class marketing and communications professional, is able to join us in what promises to be an exciting and transformational journey.”

The second announcement confirmed that Jat Brainch, previously Senior Vice President of Group Commercial Management at Inmarsat, is now Chief Commercial and Product Officer (CCPO).

Brainch, reporting to the CEO, will be responsible for Inmarsat’s evolving commercial and product strategy and roadmap, and to ensuring that the company continues to lead the industry in advanced, customer-centric products and services that are designed specifically for mobility and government users.

Suri commented: “I am also delighted that Jat Brainch will be taking up the vital executive-level CCPO role, which is central to our ability to successfully place the customer at the heart of everything we do. 

“Since joining Inmarsat, Jat has made an invaluable contribution to the transformation of the business and brings with her a wealth of experience in delivering a customer-centric approach to commercial and product management.” 

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