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INNOPIA hails Netflix’s Hailstorm Hybrid programme

INNOPIA Technologies will be the first pay-TV STB ODM in South Korea to join Netflix Hailstorm Hybrid programme. During the official announcement at this month’s Android TV Bangkok Summit, INNOPIA revealed that the Netflix-integrated Android TV Hybrid STB platform (IMT-M748R) is based on Amlogic silicon and Verimatrix security solutions.

To accelerate the time-to-market of Netflix services for pay-TV operators, the Hailstorm Hybrid programme was launched by Netflix’s Android TV to provide operators in pay-TV market with a verified scalable solution.

INNOPIA’s Netflix Hailstorm Hybrid Android TV platform is powered by Amlogic S905X2 SoC which delivers 4K Android TV devices with reduced power consumption, thus providing a smart and cost-effective strategy for operators over the complete product life cycle.

James Xie, senior vice-president of Corporate Business Strategy, Amlogic, said: “The Hailstorm programme builds upon our existing work with Netflix, continuing our history of delivering turnkey STB and dongle solutions that reduce integration complexity.

“With our SOC reference solutions pre-certified through the Netflix Hailstorm programme, operators will be able to bring their digital TV solutions to market much quicker and in a highly cost-optimised way.”

Through a layered security approach, Verimatrix ensures the protection of UHD/4K. With the combination of Amlogic SoC-certified via the VCAS security certification programme – and integrated Verimatrix ViewRight client security – the Hybrid STB platform meets the strongest security requirements specified by the MovieLabs’ Specifications for Enhanced Content Protection.

Verimatrix also provides the necessary security processing between pay-TV and the open Android TV environment, along with the decryption.

Hailing the Hailstorm Hybrid programme, HeeWon Park, president of INNOPIA, said: “The … partnership with Netflix benefits not only INNOPIA but also pay-TV operators by providing benefits of growth in ARPU and increase in subscribers with incomparably low investment in expense and resources.

“We are expecting the Hailstorm Hybrid programme to eventually strengthen the pay-TV ecosystem by providing an abundance of competitive movies and TV series on Netflix.

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