Irdeto ACM will be a much-needed tool in your arsenal to fight piracy

To ensure that content encryption keys cannot be illegally extracted from devices, Irdeto has launched a new and improved ActiveCloak for Media (ACM), a software digital rights management (DRM) software development kit (SDK).

Irdeto ACM combines Irdeto’s patented Whitebox cryptography with source code obfuscation, anti-debugging, and integrity verification to harden software DRM technology that is embedded into a video streaming application, providing protection with integrated renewability and security diversification.

Irdeto ACM helps to avoid the reputational and operational impact of a blanket approach by enabling video streaming services and pay-TV operators to take matters into their own hands by protecting the video applications themselves instead of relying on the device’s operating system DRM to secure the content on vulnerable devices. With Irdeto ACM, the content decryption will bypass the device’s operating system software DRM, taking place inside the video application itself instead.

Unlike proprietary DRM-based solutions in the market, Irdeto ACM works with any DRM server vendor, thus eliminating costly custom integrations, according to Irdeto. Its renewable security provides increased agility to deploy fast and respond efficiently to piracy attacks. It protects against pervasive threats to software security, including reverse engineering, software tampering, copying/cloning, and automated attacks while safely encrypting and decrypting data and communications.

Andrew Bunten, Irdeto’s Chief Operating Officer for Video Entertainment, said, “Irdeto ACM is a much-needed solution to address one of the biggest sources of piracy today, and we add another tool to our arsenal of anti-piracy services.

“Video service providers can now pick and choose to meet a specific need or go for a broader solution set for ‘lens to screen’ protection in their fight against piracy.”