Disney+ has gone past the 100 million paid subscribers mark since its launch 16 months ago.
However, it is still far behind Netflix, which has a global subscriber base of 203 million paid subscribers, as reported in the fourth quarter of 2020.
“The enormous success of Disney+ — which has now surpassed 100 million subscribers globally — has inspired us to be even more ambitious, and to significantly increase our investment in the development of high-quality content,” said Bob Chapek, CEO of The Walt Disney Company.
“In fact, we set a target of 100+ new titles per year, and this includes Disney Animation, Disney Live Action, Marvel, Star Wars and National Geographic.
“Our direct-to-consumer business is the company’s top priority, and our robust pipeline of content will continue to fuel its growth.”
Disney+ launched in the US on November 12, 2019, and has rolled out rapidly across Canada, Australia, New Zealand, Europe, Latin America and, more recently, Singapore.
What’s more, over 73 million of bitter competitor Netflix’s paid subscribers are based in the US. Ted Sarandos, Netflix’s co-CEO and the company’s Head of Content, told CNET that Netflix’s all-you-can-eat subscription model lowers the risks for members “to be much more adventurous about what they watch.”
Indeed, the OTT race has heated up, with the big boys muscling their way into the field.
Will Disney+ catch up with Netflix? Let us know your thoughts.