Grass Valley provides an end-to-end 4K/Ultra HD solution that includes camera, switcher, router and infrastructure based on IP.
While the launch of 4K/Ultra HD (UHD) channels may currently be restricted to a handful of countries in Asia-Pacific, 4K/UHD is beginning to establish itself as a credible production standard
With many countries in Asia-Pacific yet to complete their transition from analogue to digital broadcasting, 4K/UHD may appear to be a luxury, rather than a necessity for many broadcasters in the region.
Not so for Shanghai Media Tech, which earlier this year, chose Grass Valley to provide a total 4K/UHD IP solution for its outside broadcast (OB) and electronic field production (EFP) systems.
And contrarily, Somu Patil, vice-president, sales, Asia, Grass Valley, believes that there is “significant interest” in 4K/UHD in Asia-Pacific, particularly for live production requirements.
He tells APB: “Specifically in China, most of the recent large-scale projects have gone for 4K/UHD solutions. Shanghai Media Group, for instance, believes that any future sports production will be based on 4K/UHD.
“Unlike in the past, when 4K/UHD production was only for specific events or games, and HD coverage was the general requirement, the approach has changed now.”
According to Patil, Grass Valley is now the leading 4K/UHD solution provider in China, with the company providing an end-to-end 4K/UHD solution that includes camera, switcher, router and infrastructure based on IP.
Moreover, interest has not been restricted to China, as he describes: “Some of the recent projects we have completed in Singapore, Malaysia and India have either been 4K/UHD or 4K/UHD-enabled.
“Looking forward, we are expecting a rise in uptake of 4K/UHD and high dynamic range (HDR) in both sports and entertainment production.”