To bring all the live action of Major League Baseball (MLB), PGA golf and WWE wrestling to Japanese fans, J SPORTS – Japan’s largest sports broadcaster – has tapped on The Switch’s bespoke services in live video delivery.
J SPORTS, which operates four dedicated sports channels and an on-demand service, is relying on The Switch’s network to broadcast two MLB games a day, multiple tournaments on the revised PGA schedule, as well as the weekly WWE Raw and SmackDown matches.
The Switch supports the broadcaster to meet the demand through the installation of a permanent transmit path from its New York Network Operations Center (NOC) to the broadcaster’s Tokyo facility.
The set-up and broadcast of every game, tournament and match will be streamlined, tested and monitored 24/7 from The Switch’s New York NOC, with additional support on the ground in Tokyo if a call-out is necessary. J SPORTS’ use of The Switch’s direct New York-to-Tokyo transmit path has meant that delivery requires fewer jumps and connections, enabling greater certainty that feeds will be flawless and reliable.
The second permanent path enables access to an array of other international sports content on an ad-hoc basis, allowing J SPORTS to tap into The Switch’s extensive global network – whether feeds are picked up via New York, Los Angeles or London.
Nicholas Castaneda, Senior Vice-President of Sales at The Switch, said: “Tokyo and New York are separated by 13 hours and 6,743 miles. When you partner with someone on the other side of the world for live broadcast, you need to have trust across production, engineering and operations.
“From bookings to our master control rooms, we are thrilled to extend The Switch network and offerings into Tokyo with the amazing team at J SPORTS.”