Lawo’s Jamie Dunn set to balance reliability with next-gen innovations

Having joined Lawo in 2011, Jamie Dunn was recently named CEO of the company. Speaking with APB+’s Shaun Lim, Dunn outlined his priorities for safeguarding Lawo’s engineering heritage while accelerating innovation in IP- and IT-based media infrastructure.

You’ve been with Lawo for over a decade. What immediate priorities will you set as CEO to ensure continuity while driving innovation in IP- and IT-based media infrastructure?

Dunn: Having spent more than 10 years at Lawo, I have a deep respect for the engineering excellence and customer-centric culture that define this company. My first priority as CEO is to protect that foundation — our reliability, our agility, and our spirit of partnership — while accelerating innovation to support our customers in their next chapter 

The media industry is firmly in the midst of its IP and IT transformation. Broadcasters have moved well beyond experimentation; IP-native workflows, virtualisation, and cloud-connected production have become strategic imperatives. So, my role is twofold: ensure we remain the reliable and trusted partner our customers expect, and at the same time push our innovation roadmap to continually address their evolving challenges head on – through both technical and commercial innovation.

We will continue to expand our infrastructure and strengthen our vision of a software-based, technology-agnostic HOME platform combined with the HOME apps ecosystem that ties everything together — a scalable, elastic and agile solution that maximises investment and asset utilisation.

And just as important, I want to keep Lawo close to its customers. Their challenges and needs are changing rapidly, and our responsiveness will be one of our biggest differentiators. Innovation is not just about technology; it is about how we help customers succeed every single day.

With sports and broadcast workflows rapidly shifting towards cloud-native and software-defined solutions, how do you see Lawo positioning itself to stay ahead of these transformations under your leadership?

Dunn: The pace of change in live media, especially sports, is extraordinary. Rights holders and broadcasters are under pressure to produce more content, at higher quality, across more platforms, and with production teams that are increasingly distributed. Cloud-native and software-based workflows are no longer optional; they are essential for addressing the increasing ‘squeezed’ economics of our industry.

Lawo has been preparing for this shift long before it became mainstream. Our focus now is to amplify that leadership. We will continue evolving our portfolio so customers can deploy Lawo technology wherever it makes the most sense — on-prem, in private or public cloud, or in hybrid topologies.

The Dynamic Media Facility concept is at the center of this strategy. It gives customers the freedom to dynamically allocate resources, automate complex operational tasks, and treat production infrastructure as a fluid, on-demand capability.

Under my leadership, Lawo will double down on software-based orchestration, cloud elasticity, and deep integration with both technology partners and global cloud providers.

Our goal is to make the transition to IP-native and cloud-ready workflows seamless, so that customers focus on storytelling, not infrastructure. Staying ahead is not only about inventing new tools; it is about giving customers the confidence to rethink what is possible. That is where I see Lawo’s opportunity, and that is the future we’re committed to building.