This June, APB and partners will be presenting an IP Master Class in Singapore
By Shawn Liew
This month, Singapore is hosting BroadcastAsia, arguably Asia’s largest broadcast and media trade show.
Broadcasters around the region will once again be converging in Suntec Singapore International Convention and Exhibition Centre, expecting to have a myriad of questions answered.
Some will be looking for solutions to help them transition to digital television, as the analogue switch-off dates loom on the horizon for many Asian countries.
Some will be keen to find out how technologies like 4K/Ultra HD (UHD) and high dynamic range (HDR) can work to present a more immersive viewing experience for their viewers.
And could there be a group of broadcasters who will seize BroadcastAsia2018 as a golden opportunity to find out how they can make IP work for them today — and safeguard their future?
How high a priority is IP to broadcasters in Asia-Pacific today? Broadcasters APB spoke to ahead of BroadcastAsia2018 appear to agree that IP is the way to go but are rather hesitant to commit themselves.
While the merits of IP are being recognised — ability to acquire commercial off-the-shelf equipment, reduced cabling and more workflow flexibility, among others — broadcasters like Singapore’s Mediacorp and Vietnam’s VTC are still reluctant to replace SDI within their main broadcast facilities, even if they are already deploying IP in remote live production.
And while the SMPTE ST 2110 suite of standards is meant to promote interoperability and open standards, Dr Ahmad Zaki Mohd Salleh, group GM, engineering, Media Prima, offers an alternative view.
He told APB: “What we are seeing today are extremely customised and manufacturer-dependent solutions that do not really promote interoperability but, instead, lock us down with a particular vendor or manufacturer during the entire design process.”
Assuming that this is an issue that can be resolved by a more concerted and collective industry effort, what other factors are holding back broadcasters from transitioning to IP?
While many of the perceived risks associated with the transition to IP are genuine concerns, they are perhaps being exacerbated by a lack of experience, and knowledge.
To highlight how broadcasters can make IP work for them, and how they can plan a successful transition to IP, APB and systems integrator Ideal Systems are presenting an IP Master Class at the Marina Mandarin Hotel in Singapore on Monday, June 25 — a day before BroadcastAsia2018 commences.
Drawing on his wealth of experience and knowledge, keynote speaker Michel Proulx, a media industry technologist and ex-CTO of Miranda Technologies, will address issues such as why IP should be considered in media facilities, the impact of the transition to software solutions and virtualisation, the benefits of using IP, and the current obstacles to implementing IP.
Attendees will also hear case studies from leading solutions providers, such as Arista Networks, Dejero, Embrionix and Dell EMC, on how they have already begun to help media facilities around the world implement IP.
If you are flying down to Singapore for BroadcastAsia2018, and have lingering questions about IP, we invite you to join us and our line-up of experts to discuss and plot a practical path for your IP journey to safeguard the future of your media business in Asia.
For more information on how you can be part of the APB IP Master class, visit https://apb-news.com/event/real-time-media-over-ip-inside-a-tv-facility-by-michel-proulx/