Supported by Vizrt, Sky Sports Germany broadcasted its first vertical football match multi-screened on Tik Tok. Fans tuned into the broadcaster’s social media platform to watch the Super Cup match between Bayern Munich and RB Leipzig with a multi-split screen format that delivered a unique fan experience.
Described as a ‘Watch Party’, viewers were able to watch multiple sources and graphics simultaneously including exclusive camera cuts, performance history, and match analytics.
To appeal to Gen Z viewers’ desire for short-form content, Sky Sports Germany also adapted to capture their full attention by introducing 15-minute live segments of the game aired prior to, during, and post the match.
Sky Sports Germany used Vizrt’s Viz Vectar Plus for the live 9:16 production, in addition to using Viz Engine 5, and its classic render pipeline, for its core broadcast studio production to drive the LED walls and augmented (AR) graphics. The Viz Arena was also deployed for in-stadium AR graphics and Viz Libero for advanced sports analysis.
Alessandro Reitano, Senior Vice-President of Sports Production, Sky Sports Germany, said, “Sport viewer trends are rapidly changing. Vertical football matches have been broadcasted previously, however screening on TikTok whilst offering a multi-screen viewing experience is a first.
“We’ve seen a growing demand for snappier content via digital platforms, and with Vizrt Vectar, we can deliver a one-of-a-kind experience that combines multiple aspects of the game within a short 15-minute segment.”