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Lionsgate partners Amagi to achieve FAST playout & up monetisation

Global entertainment company Lionsgate has chosen Amagi to be its partner for free ad-supported streaming TV (FAST) playout and deliveries globally.

This strategic partnership aims to leverage Amagi’s cutting-edge cloud technology to scale Lionsgate’s content delivery capabilities globally and enable the launch of new channels at an unprecedented pace, according to the companies.

Chase Brisbin, EVP of International SVOD Sales as well as Head of Global Channels, Lionsgate, added, “Our partnership with Amagi has enabled us to further lean into FAST, quickly scale up our channel lineup, and optimise monetisation of content from across our library — all while delivering viewing experiences that look and feel like TV.

“We’re now managing a large FAST portfolio, including recently launching two new channels — Nash Bridges and The Conners — with more to come in both the USA and internationally. Amagi’s cloud solutions and support team are integral to our ability to efficiently manage this volume on a global scale.”

Lionsgate is leveraging the Amagi CLOUDPORT cloud-based automation and playout platform, the Amagi PLANNER cloud-based platform for content planning and TV channel programme scheduling, Amagi THUNDERSTORM, the SSAI & Analytics Platform, and the Amagi ADS PLUS real-time CTV advertising marketplace outside the USA. 

This suite of solutions enables Lionsgate to manage, deliver, and monetise linear and video-on-demand (VoD) content for two dozen channels across a broad footprint and efficiently handle scores of deliveries, making it one of the largest players in the FAST eco-system.

Srinivasan KA, Co-Founder & Chief Revenue Officer, Amagi, added, “Together, we are executing a playbook for building an optimised and efficient media business in the 21st century.

“This collaboration sets a new benchmark in the industry for content studios, allowing them to creatively maximise their existing content library, expand their reach, add new viewers, attract advertisers, and increase revenues.”

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