Singapore-based Little Red Ants Creative Studio has colour-graded Uber’s new TVC using Blackmagic Design’s DaVinci Resolve.
The private hire transport company celebrates third anniversary in Vietnam with new commercial that traces the trips of commuters from day to night
In 2014, San Francisco-headquartered transport company, Uber, launched its private hire services in Ho Chi Minh City, Vietnam. Over a period of three years, the company has expanded into Hanoi, allowing commuters to travel the city through multiple modes of transportation.
To celebrate the growth of Uber in Vietnam, the transport company has filmed a new television commercial (TVC) that traces the trips of every day Vietnamese while demonstrating how its service is the best way to get around.
Providing colour correction services for Uber’s commercial is Singapore-based Little Red Ants Creative Studio, who completed the job using DaVinci Resolve from Blackmagic Design.
Darren Tan, owner of Little Red Ants Studio, explained: “Uber wanted to show that their service spanned all types of scenarios and situations; hence, we had to juggle with day, night, magic hour scenes, indoors, outdoors and even inside the vehicles. So it was a mishmash of lighting conditions and trying to make the piece coherent.
“Utilising masks and the powerful tracker in DaVinci Resolve, along with the robust colour tools, allowed us to selectively alter and tweak shots so that they match from scene to scene.”
Beside Uber’s Vietnam TVC, Little Red Ants Creative Studio has also been tasked to produce multiple commercials for various sectors, such as military, public service and fast-moving consumer goods (FMCG).
Choosing to colour their projects with DaVinci Resolve, according to Tan, has enabled Little Red Ants Creative Studio to “grow from strength to strength to be one of the most trusted names in post production in the region”.
He concluded: “DaVinci Resolve provides a very easy-to-understand and well-designed interface that makes the learning curve for beginners short. I also like DaVinci Resolve’s flexibility when it comes to taking in various camera formats and codecs. Being able to edit, colour grade and master out makes it an indispensable tool in our workflow.”