Innovative developments in live streaming technologies, along with significant investments into broadband capabilities, have set the industry standard for the modern TV experience. Immersive and compelling content is now expected for most live and on-demand events, offering an experience that is comparable to ‘being there’. According to the October 2018 IABM Buying Trends Report, support for live streaming is the most important feature for an OTT offering, followed by multi-device coverage and quality of service/delivery.
So, what is happening with OTT and live streaming right now? And how will this affect TV Service Providers and OTT players longer term once the world comes out of lockdown, social distancing rules are relaxed and live events are once again streamed and broadcast on a mass scale?
This Application Paper explores the shift in consumer expectations, challenges around broadcast quality streaming and how does technology address these challenges.