With video streaming, content can be delivered across multiple screens, allowing viewers to catch their favourite programmes in real time. (Photo credit: iStock by Getty Images)

Live streaming garners over a billion viewers

People love watching TV, undoubtedly, as it is a fascinating form of entertainment for them to temporarily escape from reality. But in the 21st century, the term “watching TV” is being entirely redefined.

While TV itself has been upgraded from a black box to an LED monitor on our living room walls, the programmes it has traditionally been transmitting can now be delivered across multiple platforms — ranging from smartphones to tablets, as well as smart TV sets. And with the advent of network mobility and advanced technologies, consumers can now access their favourite TV programmes and channels anytime, anywhere.

Streaming is one technology that can be used to enable the delivery of video across multiple screens. It involves the transfer of video data, as a continuous stream, via the Internet. From the end-user perspective, streaming allows them to watch the programme in real time, without the need to wait for the entire file to be downloaded.

Video streaming was thrust into the limelight in 2005, the year when YouTube was founded. Over a decade, the video streaming website has launched local versions in more than 88 countries, and can be accessed in 76 different languages.

To date, according to YouTube, the service has garnered over a billion users — which is equivalent to almost one-third of all people on the Internet — generating more than one billion hours of videos being watched daily on the platform.

How, then, can broadcasters take advantage of live video streaming to strengthen their relationships with viewers? For the answer to this and more, watch out for the March 2018 edition of APB.

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