Systems integrators Magna Systems and BFE have announced a new Asia-Pacific partnership, which will see the former promote, sell and support the latter’s broadcast control and monitoring systems in Australia, Indonesia, New Zealand and Singapore.
Magna will also be responsible for sales activities, as well as pre-configuration, commissioning, installation and integration of all BFE solutions.
Matthew Clemesha, group CEO of Magna Systems, told APB: “Magna Systems and Engineering is delighted to partner with BFE in Australia, New Zealand, Singapore and Indonesia as this brings Magna an exciting new product set in the BFE KSC product line.
“This in turn will bring opportunities to our customers throughout these regions when it comes to purchasing broadcast control and monitoring systems — by offering another seriously good alternative to the current players in this market.”
He reiterated that Magna will handle all aspects of what is needed to sell, promote, commission, install and integrate the KSC product line, and provide the right professional support level needed to bring confidence to customers looking to purchase the BFE KSC product line.
Echoing Clemesha’s enthusiasm for the new partnership is Berend Blokzijl, senior sales manager at BFE, who said: “Magna is a very reputable company in APAC and has strong ties with regional broadcasters. It prides itself not only in delivering broadcast products and solutions, but also in taking care of local implementation and support.
“We are delighted to extend our partner network for BFE in the APAC region with such a well-known company as Magna Systems and Engineering.”
The new partnership will also allow Magna to better address the needs of broadcasters in 2018, as Patrick So, regional manager, Asia-Pacific, Magna Systems and Engineering, explained: “Broadcasters are looking to streamline their workflows and reduce head count, and having a central control system such as BFE allows this to be possible. They are able to change the backend systems but keep the same user interface, and BFE solutions also allow them to integrate with different hardware and software providers to create an agnostic control system.”
So also urged broadcasters to keep an eye on technologies in the compression space. “As new compression techniques and algorithms such as HEVC and H.265 become the norm, this will in turn bring down over-the-top (OTT) and content delivery network (CDN) costs,” he concluded.
This article is featured under the Management section on our Jan/Feb 2018 issue. Click here to read more Management stories.